For small business owners, frustration with credit card companies is nothing new.
You are a slave to the lender, said Doris McMillon, owner of a communications consulting business, in a recent Reuters article. What some of these banks have done to small business owners is unconscionable.
Luckily for entrepreneurs like McMillon, one UK based startup, fresh with $1.5 million in venture capital, is trying to shake up the credit card industry. GoCardless is building a way for UK businesses to cut out the credit card middleman, and instead allow customers and businesses to deal directly with banks by tapping into banks APIs, which were previously reserved only for larger companies and organizations, reports Wired.
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